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Marketing tech
fromAdExchanger
2 days ago

Advertisers Need Easy Access To DSPs - But AI Is Changing What That Access Looks Like | AdExchanger

AI adoption will increasingly shape ad tech, with platforms like AdLib evolving to make DSP capabilities accessible to mid-market marketers while navigating industry friction.
fromForbes
2 months ago

Beyond The Algorithm: How AI-Powered Bidding Is Transforming Media

Digital advertisers have transitioned from generic tools within DSPs toward customized strategies, emphasizing measurable outcomes and the importance of tailored approaches to each brand's unique needs.
Digital life
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