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Marketing tech
fromAdExchanger
9 hours ago

Here's What You Missed At Programmatic IO New York's CTV Panel | AdExchanger

Programmatic adoption in CTV is rapidly expanding, offering buyer optionality while increasing fragmentation and intermediary fees that require strategic management.
Marketing tech
fromAdExchanger
3 weeks ago

For SSPs, What's In A Name?; A Pillar Of The Community | AdExchanger

The Trade Desk labels all SSPs as resellers, disadvantaging their supply and provoking SSPs' opposition over publisher control and advertiser preference.
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