fromPsychology Today
2 weeks agoThe Psychology of the Influencer Dream
They've been accused of crimes, derided by memes, and the subject of multiple cancellations. Their music video, "It's Everyday Bro," is the 16th most disliked video in the history of YouTube. Clearly, Jake Paul and Logan Paul aren't for everyone. But whatever opinions may be, it's hard not to be impressed by their rise to stardom. Coming from relatively humble means, they've created a massive audience on social media.
Social media marketing