#email-sequences

#email-sequences

I hate to say it, but it's true: Marketing professionals love to give "one-size-fits-all" advice. We spend so much of our time urging the "best practices" that really do work for the vast majority of situations (and many of which clients in other industries find easy to forget) that we sometimes find it challenging to take a step back and assess the specific needs of businesses that may have concerns that do not apply to other business types.