Marketing
fromFast Company
1 week agoThe rise of the CEO brand
Companies increasingly treat the CEO's personal voice as a strategic leadership asset requiring dedicated content roles and intentional alignment with the corporate brand.
I'm a LinkedIn ghostwriter, which means I write personal LinkedIn posts for other people in their unique voice. Nobody knows I'm the writer behind the post. Today, CEOs, executives, entrepreneurs, and consultants are also building their online presence and vying for attention, particularly on LinkedIn. That's where the ghostwriter comes in. According to LinkedIn, 82% of consumers are more likely to trust a company whose CEO and leadership team are active on social media, and 77% are more likely to buy from such a company.