Artificial intelligence
fromForbes
1 week agoWill AI Replace Marketing Agencies?
AI is actively transforming advertising by enabling efficient, creative production and measurement while requiring human oversight to preserve quality and strategy.
Twenty-six million dollars. That's how much investing platform Robinhood paid out earlier this year after it was found to have breached a range of financial regulations. Amongst them? Failure to properly manage the social media influencers promoting their products. With these so-called "finfluencers" becoming an ubiquitous part of fintech marketing strategies, this eye-watering penalty should serve as a cautionary tale to brands putting content and reach above compliance and risk.