#gen-z-preferences

#gen-z-preferences

As of May, for the first time ever, more people are streaming content than tuning into broadcast television. Recognizing that watch times on social and streaming are overtaking linear, it may seem like a cost-effective solution to run your current TV commercial on the TikTok For You Page or an Instagram Reel, but it may not be an effective way to generate results.

In an era marked by economic uncertainty, brands are turning to emotionally immersive design and storytelling as a way to sell products.