#generation-x

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fromFinancial Planning
1 day ago

Targeted digital strategies that turn Gen X prospects into clients

Possibly advisors don't prioritize Gen Xers because they carry more credit card debt than any other generation. Or maybe it's because they are struggling to raise their children and put them through college while simultaneously taking care of aging parents. Younger Gen Xers are in mid-career, still paying off their student loans. As they age, many will have adult children returning to the nest.
Marketing
fromScienceDaily
3 days ago

Why Gen X women can't stop eating ultra-processed foods

They were the first generation of Americans to grow up with ultra-processed foods all around them - products typically loaded with extra fat, salt, sugar and flavorings. They were children and young adults at a time when such products, designed to maximize their appeal, proliferated. Now, a study shows, 21% of women and 10% of men in Generation X and the tail end of the Baby Boom generation, now in their 50s and early 60s, meet criteria for addiction to these ultra-processed foods.
Food & drink
fromFast Company
1 week ago

The self-defeating beliefs that may keep Gen X from retiring

Generation X prides itself on never being surprised, which has generally served us well. Keeping our expectations low and our cynicism-level high has allowed Gen X to remain agile throughout numerous economic and political upheavals. But what if the attitudes that protect us from life's difficulties are also holding us back from our goals? Specifically, many in Gen X may find that the cynicism we have proudly used as armor throughout our lives may be getting in the way of retirement.
Mental health
Film
fromSun Sentinel
4 weeks ago

Weekend things to do: Adam Sandler, Thomas Rhett, Haircut 100 and a Miami Dolphins pool party

John Hughes captured Generation X's suburban adolescence, revealing shared humanity beneath stereotypes through iconic 1980s films like The Breakfast Club.
#consumer-spending
fromEMARKETER
2 months ago
E-Commerce

Gen X will outspend other generations in 2025, presenting an opportunity for tech marketers

fromEMARKETER
2 months ago
E-Commerce

Gen X will outspend other generations in 2025, presenting an opportunity for tech marketers

Humor
fromstupidDOPE | Est. 2008
2 months ago

Gen X Is Not to Be F*cked With: The Last Savage Generation | stupidDOPE | Est. 2008

Gen X was shaped by unsupervised childhoods, fostering resilience, creativity, and a distinct attitude.
Wearables
fromFortune
2 months ago

Gen X's $1.4 trillion windfall: The 'Forgotten Generation' is the surprise short-term winner in the Great Wealth Transfer

Generation X is positioned to inherit $1.4 trillion annually in the next decade, marking a significant wealth transfer.
E-Commerce
fromExchangewire
2 months ago

Gen X to be Biggest Xmas 2025 Spenders Finds New Research from Azerion

Generation X will be the largest Christmas spenders in 2025, with 25% planning to spend £500 or more.
Digital life
fromFODMAP Everyday
3 months ago

13 Things Gen X Is Walking Away From - And Boomers Just Can't Handle It - FODMAP Everyday

Generation X has a significant influence on the workforce and culture, prioritizing leadership roles and flexible work arrangements.
fromIndependent
3 months ago

My big fat turning 50 health and beauty MOT - and how I've stayed the same weight since I was 16

As I approach my 50th birthday, I reflect on the joys and simplicity of my youth compared to the overwhelming changes in the world today.
Women
Retirement
fromwww.cbc.ca
5 months ago

Surprise, Gen X! History didn't end, your RRSP is tanking and the nihilism isn't fun anymore | CBC News

Generation X reflects on the stark contrast between the hopeful past and the uncertain present under current global leadership.
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