#generational-consumption-trends

#generational-consumption-trends

Consumer enthusiasm is growing for drinks infused with cannabis, primarily Δ9-tetrahydrocannabinol (THC). The cannabis products are marketed as "better for you," without hangovers, with fewer calories or less intoxication (depending on dosage). As I have noted earlier, Gen Z and millennials are using less alcohol and more cannabis, often edibles. Some commentators describe this cultural shift as the adoption of the "California sober" mindset-consuming cannabis or THC-infused beverages rather than alcohol.