#generative-ai-pilots

[ follow ]
#agentic-ai #advertising-accountability #optimization-culture #programmatic-advertising #strategic-planning
Marketing
fromDigiday
1 day ago

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.
UX design
fromMarTech
6 days ago

Why AI personalization strategies fail | MarTech

Stop blue-sky visioning and pair goals with operational and technical realities to build organizations that can deliver personalized, contextually relevant experiences.
fromFortune
8 months ago

Big companies are already dialing back on error-prone AI and it's putting 'human skills' at a premium | Fortune

Markets got a shock in late August from an unlikely place: a survey by MIT finding that 95% of generative AI pilots at large companies were failing. That prompted a tech sell-off and talk of whether AI was forming into a stock-market bubble. And another piece of the puzzle just fell into view: the Census Bureau finds that AI adoption rates are starting to decline among major firms.
Artificial intelligence
Artificial intelligence
fromFortune
8 months ago

Experts say the market's AI anxiety will 'punish those chasing the froth'

Major AI-linked tech stocks plunged, revealing investor skepticism about the speed at which AI investments generate measurable revenue and profits.
[ Load more ]