Marketing techfromDigiday1 week agoSports media's rising tide lifts niche ad tech firmsRising sports marketing spend is driving demand for specialized ad- and mar-tech solutions that measure and manage sponsorship ROI.
National Football LeaguefromESPN.com3 months agoNFL, Genius Sports extend, expand data dealGenius Sports extends NFL data agreement to 2030, enhancing sports betting capabilities with advanced statistics.
National Basketball AssociationfromESPN.com5 months agoWetzel: NCAA deal with sportsbooks looks crass but is sneaky smartThe NCAA is proactively combating gambling integrity issues while navigating complex relationships with sportsbooks.The NCAA's partnership with Genius Sports allows licensed sportsbooks to receive official data and promote NCAA branding.