#google-spam-update

#google-spam-update

The update coincided with Google's cancellation of the &num=100 query parameter, which lowered impression counts in Search Console. Thus assessing the impact of the update in Search Console is confusing as the two events occurred more or less concurrently. Google stated the update focused on spammy web pages. To gauge the impact on your site, view the "Clicks" metric in Search Console's "Performance" report.

The Google August 2025 spam update will probably be marked as completed tomorrow, September 22, 2025. That is what John Mueller from Google said deep inside a comment on a LinkedIn post. He wrote today, "Just between us, we'll probably mark it complete tomorrow." That would make this a 27 day rollout of the Google August 2025 spam update. John wrote in that comment: Just between us, we'll probably mark it complete tomorrow. Time to warm up your fingers for the inevitable reporting. As a reminder, the August 2025 spam update started on August 26, 2025 at around 12:00 pm ET. Google said it will take a few weeks to rollout and it applies globally and to all languages.

We are seeing a lot of movement and indexing complaints over the past 24 hours, likely related to the Google August 2025 spam update. Google is testing AI Mode within the Google search autocomplete suggestions. Google Ads has new promotions, campaign total budget and more. Google is testing sitelinks arrows on the left. Bing is testing ads that expand on hover.