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Marketing tech
fromAdExchanger
4 weeks ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
US news
fromPoynter
10 months ago

Hearst buys the The Dallas Morning News, and 140 years of local ownership ends - Poynter

Hearst agrees to acquire the Dallas Morning News for $75 million, ending its era as a publicly traded company.
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