#holiday-campaigns

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#retail-marketing #content-strategy #ai-adoption #personalization #amazon-prime-day #retail-media
Marketing
fromForbes
1 month ago

When Marketing Gets Political, It's Time To Be Brave

Retail marketers face rising content demand, increasing in-house creation, experimental AI adoption, growing personalization, and time constraints for launching multi-channel holiday campaigns.
fromAdExchanger
5 months ago

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

A multiphase holiday campaign recognizes that peak shopping periods aren't monolithic events. They are complex, multiphase journeys requiring distinct creative approaches.
E-Commerce
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