#hooters

#hooters

Despite naming his chain with a heavy dose of innuendo, he and his partners intended it as a beachside dining spot for young people and families. "It started as a place five miles from the beach," Kiefer, now the CEO of Hooters Inc., told Fortune. "You came in from the beach, could throw some coveralls on, shorts...and it was a hangout." But recently, the restaurant chain known more for its scantily clad servers than perhaps its wings and beer, strayed too far from its roots,