#impressions

#impressions

With the parameter's removal, Google results are now paginated for all queries, meaning an impression should only be counted when a URL appears on a page a user actually views. This has led to the drop in total impressions for many websites (not just yours), but each impression now represents a more accurate measurement of actual user visibility.

John Mueller from Google somewhat/kinda made a comment, finally, on the impression decreasing with the average position increasing within the Search Console reports. This came after Google dropped the 100 results per page function, resulting in the third-party tools totally becoming a mess. As a reminder, many, not all, but many, are seeing a noticeable decline in desktop impressions, resulting in a sharp increase in average position.