WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
Dell Technologies is bringing its global media-buying operations in-house, starting with search and social, to cut costs and improve ROAS, affecting agency partners like WPP.
Why generative AI doesn't fit into a standard in-housing playbook - yet
Brands are adopting hybrid AI strategies, selectively in-housing some functions while partnering externally as they test AI efficiency, usability, and impact across the marketing funnel.