#inclusive-marketing

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#diversity #representation #brand-growth #consumer-engagement #valentines-day-campaigns #email-marketing
Online marketing
fromVerticalResponse
2 days ago

Valentine's Day Emails That Don't Make People Cringe And Still Convert

Inclusive, value-focused Valentine's Day email campaigns with smart segmentation, respectful tone, and multi-channel promotion boost engagement and reduce unsubscribes.
Marketing
fromThe Drum
2 weeks ago

Inclusive influencer marketing is a win for everyone

Authentic, inclusive influencer selection ensures marginalized audiences feel seen, increasing relatability, engagement, and likelihood of purchase.
Marketing
fromHubspot
3 months ago

The buyer persona gap that's costing you customers and making your marketing less authentic [+ the fix]

Buyer personas often lack identity-specific context, causing campaigns to under-engage underrepresented and underserved customers.
Marketing
fromHubspot
6 months ago

How to create AI prompts that eliminate bias and increase conversions

Marketers must identify and remove AI-generated biases across the customer journey to ensure products feel inclusive and relevant to underrepresented consumers.
Marketing
fromForbes
4 months ago

Why High-Quality Data Is Key To A Disability-Confident Marketing Strategy

Marketing must overcome fear and authentically include people with disabilities in creative work to access a large, underserved market and increase revenue.
Marketing
fromHubspot
6 months ago

Measuring inclusive marketing - why traditional KPIs hinder both customer success and brand growth

Traditional KPIs do not adequately measure diverse communities, hindering brand engagement and growth.
Marketing tech
fromHubspot
3 months ago

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.
fromHubspot
8 months ago

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

When brands struggle with inclusive marketing, I recommend that they look at the demographics of their teams.
Marketing tech
Media industry
fromHubspot
9 months ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
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