#interactive-marketing

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Marketing tech
fromCreative Bloq
4 days ago

I physically recoiled when I heard about Lynx's new scratch and sniff billboard

Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
Media industry
fromHollywood Life
3 months ago

Qiancheng Ying's Role in Wanmei Jiazu's Live E-commerce Success and Filmmaking Achievements

Live e-commerce is transforming consumer behavior, with brands leveraging interactive live streams for engagement.
Growth hacking
fromExchangewire
3 months ago

iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups

iion's campaign integrates Chupa Chups branding into Roblox, enhancing in-game advertising with interactive player avatars and billboards.
fromNew York Post
3 months ago

Yahoo's Super Bowl 2025 ad includes Bill Murray's email address - and it works

"Have you ever looked in the mirror and NOT seen yourself? I don't think I need professional help, but a skilled amateur... maybe?"
Deliverability
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