#marketing-data

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#marketing-intelligence #dashboards #analytics #media-planning #forecasting #cross-channel-strategy
Marketing tech
fromMarTech
1 day ago

Marketers are drowning in data but starving for insight | MarTech

Marketers collect vast data but cannot convert it into actionable insights, leaving dashboards full of vanity metrics unrelated to business outcomes.
Marketing tech
fromDigiday
2 months ago

How agencies can ace their next RFP

Agencies must adopt modern cross-channel data platforms to forecast outcomes accurately, integrate client sales metrics, and plan for emerging channels by 2026.
fromAdExchanger
4 months ago

Your CAPI Cheat Sheet: Understanding Conversion APIs | AdExchanger

Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.
Marketing tech
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