#marketing-funnel

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Marketing
fromNeil Patel
3 weeks ago

How to Adapt Your Entire Marketing Funnel with AI

Adapt marketing funnels and systems to AI-driven user behavior by aligning content, workflows, and teams to deliver immediate, structured answers while preserving human judgment.
fromThe Drum
1 month ago

How to drive customers through your marketing funnel using content

The session began by asking attendees why they made content, and we were pleased to see answers corresponding to every stage of the marketing funnel. Engagement and storytelling ranked the highest, while other popular answers included education, selling products/generating sales, brand awareness, creating a dialogue, enhancing brand messaging, boosting SEO, making people feel like they belong, entertaining and creating a buzz.
Marketing
Marketing
fromMarTech
1 month ago

Why today's buyer journey no longer fits the funnel | MarTech

Traditional linear marketing funnels are failing as buyers follow fragmented, self-directed journeys across many channels, making funnel-based campaigns ineffective and resource-inefficient.
fromAbove the Law
1 month ago

Micro-Video Funnels: How To Drive Consults From 15-Second Clips - Above the Law

Short-form videos at varying lengths have been popularized across a variety of digital surfaces over the past few years. The shortest of these videos, hovering in the 15-second range, present a particularly compelling option for law firm marketing funnels because they have the potential to grab potential customers' attention quickly and convey an impression of value founded in legal acumen within a comparably short period of time.
Marketing
#media-planning
fromThe Drum
2 months ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

fromThe Drum
4 months ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

fromThe Drum
2 months ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

fromThe Drum
4 months ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

more#media-planning
Marketing tech
fromThe Drum
3 months ago

Agentic AI: if everyone has a digital PA, where does this leave marketers?

Marketers must optimize structured data, trust signals, and machine-readable relevance because agentic AI agents will autonomously research, decide, and purchase on consumers' behalf.
Marketing tech
fromThe Drum
3 months ago

The concept of a marketing 'funnel' is flawed. There, I said it

The traditional marketing funnel is outdated because consumer journeys are non-linear, requiring data-driven personalization and integrated user, brand, and marketing experiences.
fromForbes
3 months ago

How Marketers Can Get-And Stay-On GenAI Travel Itineraries

From activities to cultural interactions, now more than ever, travelers want experiences, and GenAI is playing a pivotal role in helping them book trips that will meet or even exceed their expectations. A 2025 Phocuswright survey found that 78% of respondents felt GenAI improved trip planning, and Google is now incorporating AI-generated content into its search results. Now, instead of spending hours meticulously researching potential destinations, hotels and activities, travelers are getting AI recommendations, ideas and even full-blown itineraries with just a few prompts.
Marketing
Marketing tech
fromExchangewire
4 months ago

What Happens to the Funnel When AI Takes Over?

AI-driven chatbots are reshaping search behavior and could collapse lower-funnel advertising, elevating the importance of upper- and mid-funnel marketing.
Marketing
fromAol
4 months ago

The end of browsing: How ChatGPT is collapsing the marketing funnel

Large language models like ChatGPT are collapsing the browsing-driven marketing funnel by delivering direct answers, reducing page visits, and undermining ad-dependent publisher economics.
Marketing
fromBootstrap Creative
5 months ago

How to Set Up Google Ads Campaigns for a Small Budget - Bootstrap Creative

Allocate a lean Google Ads budget to demand generation, brand protection, and exact-match high-intent search for efficient lead generation.
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