#marketing-funnel

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fromThe Drum
1 week ago

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

"I think the biggest change is the lack of rigidity, which I think is a good thing in that sort of classic funnel marketers always like to talk about. What we're seeing, or have seen over the last few years, is that channels can play any role. And that's brilliant from a planning point of view, because it gives us creativity. It gives us flexibility to kind of do more interesting things, rather than the sort of classic broadcast-to-narrowcast targeting that we used to do."
Marketing
Marketing tech
fromExchangewire
1 week ago

What Happens to the Funnel When AI Takes Over?

AI-driven chatbots are reshaping search behavior and could collapse lower-funnel advertising, elevating the importance of upper- and mid-funnel marketing.
Marketing
fromAol
1 week ago

The end of browsing: How ChatGPT is collapsing the marketing funnel

Large language models like ChatGPT are collapsing the browsing-driven marketing funnel by delivering direct answers, reducing page visits, and undermining ad-dependent publisher economics.
Marketing
fromBootstrap Creative
1 month ago

How to Set Up Google Ads Campaigns for a Small Budget - Bootstrap Creative

Allocate a lean Google Ads budget to demand generation, brand protection, and exact-match high-intent search for efficient lead generation.
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