#marketing-spend

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fromMegaphone
3 days ago

Know Your Enemy-Or Your Competitors, At Least!

Where are your competitors spending their marketing money? Gyi and Conrad's insights into this valuable data can help you stay ahead of the rivals in your market.
Marketing
Marketing tech
fromEMARKETER
2 months ago

Exclusive: Enthusiasm for AI-generated creator content is plummeting

Marketers are rapidly shifting budgets to AI-generated creator content despite declining consumer enthusiasm, prioritizing efficiency, growth, and ad inventory expansion.
E-Commerce
fromRetail Brew
4 months ago

Share of retail media has tripled

Retail media's effectiveness and ability to drive sales has made it a significant portion of media budgets, growing to nearly 30% by 2024.
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