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Marketing tech
fromForbes
5 days ago

The Cost Of Missed Connections From Existing Customers

Marketing drives attention, but customer service often avoids conversations through call deflection, creating hidden costs from leaky-bucket retention.
from24/7 Wall St.
2 months ago

Trip.com Q4 Earnings Show Global Expansion Is Outpacing Its Domestic Growth

Trip.com's Q4 results confirm the company's international expansion is gaining real traction, with its global platform growing at three times the rate of its domestic business. The full-year story is compelling: revenue of $8.925 billion and operating income of $2.257 billion reflect a scaled, profitable travel platform.
Business intelligence
Marketing
fromInc
2 months ago

The Marketing Move My Clients Hate the Most

To grow a business, invest significantly more in marketing than competitors—spend aggressively and consistently to create lasting growth and momentum.
Marketing tech
fromThe Drum
3 months ago

Iotec study finds 41% of marketers remain intimidated by mobile programmatic

41% of marketers feel intimidated by mobile programmatic technology while 60% plan to increase spend despite concerns about fraud, viewability, and targeting.
Film
fromBusiness Insider
3 months ago

'Melania' might look like a box office win, but Amazon is still $68 million in the red

Amazon MGM paid $40 million to acquire 'Melania' and $35 million to market it, leaving a $75 million deficit despite a $7 million opening.
Marketing tech
fromInc
4 months ago

The Surprising Advertising Strategy AI Companies Are Investing in to Stand Out

AI companies spent over $300 million on advertising to build trust and differentiate products through outdoor ads and live activations.
fromMegaphone
5 months ago

Know Your Enemy-Or Your Competitors, At Least!

Where are your competitors spending their marketing money? Gyi and Conrad's insights into this valuable data can help you stay ahead of the rivals in your market.
Marketing
Marketing tech
fromEMARKETER
7 months ago

Exclusive: Enthusiasm for AI-generated creator content is plummeting

Marketers are rapidly shifting budgets to AI-generated creator content despite declining consumer enthusiasm, prioritizing efficiency, growth, and ad inventory expansion.
E-Commerce
fromRetail Brew
9 months ago

Share of retail media has tripled

Retail media's effectiveness and ability to drive sales has made it a significant portion of media budgets, growing to nearly 30% by 2024.
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