#measurement-frameworks

[ follow ]
#marketing-experimentation #programmatic-advertising #growth-strategy #retail-media #roas-vs-romo
Growth hacking
fromDigiday
1 week ago

Why marketers are embracing waste as a part of experimentation

Planned, bounded marketing waste enables experimentation and scalable growth when paired with clear guardrails, measurement frameworks, and transparent decision rules.
Marketing tech
fromAdExchanger
1 month ago

ROAS? Nah. The Home Depot's All About ROMO | AdExchanger

Measure retail media impact beyond ROAS by adopting frameworks like ROMO that capture long-term customer journeys, brand equity, acquisition, and loyalty.
[ Load more ]