#marketing-experimentation

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#ab-testing #packaging-innovation #iterative-testing #measurement-frameworks #programmatic-advertising
Marketing
fromThe Drum
1 week ago

Experimental marketing is probably cheaper than failing

Iterative, hypothesis-driven experimentation of packaging and marketing delivers low-cost, measurable improvements and practical solutions that can transform product handling and marketing outcomes.
fromDigiday
2 months ago

Why marketers are embracing waste as a part of experimentation

Every marketing budget should have waste in it. If there's zero waste, the company isn't trying anything new - not experimenting with new channels, formats, measurement, tech or audiences. The team isn't creating the conditions where something new and valuable can emerge. The kind of growth that only shows up once outside of comfort zones, where things feel unfamiliar, risky, even a little scary.
Growth hacking
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