#membership-tiers

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#unbundling #customer-stratification #fees-and-add-ons #amc-stubs #rewards-program #concession-discounts #costco
Marketing
fromBusiness Insider
2 weeks ago

Want a decent shopping experience? You'll have to pay extra for that

Industries are unbundling services and stratifying customers so that basic users face diminished benefits while premium customers pay for preferential access.
fromTasting Table
1 month ago

The Movie Theater Food Deal That Unlocks Bigger Snacks For AMC Stubs Members - Tasting Table

If you love seeing the newest movies and your nearest theater is an AMC, you need to become an AMC Stubs member. AMC Stubs is the brand's rewards program, in which you earn points for purchases and unlock exclusive discounts. You'll earn points on both tickets and concessions (including unexpectedly delicious theater foods like these), and once you earn enough, you'll be able to exchange them for rewards like free snacks and tickets, depending on your tier.
Film
E-Commerce
fromFast Company
3 months ago

Costco embraces the two-tier economy with its new early shopping perk

Costco's new early hours for Executive Members raises concerns about a two-tier membership system.
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