#micro-and-nano-creators
#micro-and-nano-creators

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#creator-first-strategy #influencer-marketing #agile-brand-building

Laetitia Raoust on why L'Oreal is betting on creators, retail media and AI to drive growth

L'Oréal is shifting to a creator-first, agile marketing approach that prioritizes speed, trust in creators, and use of micro- and nano-influencers.

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