#microdrama
#microdrama
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#short-form-video #monetization #social-media-advertising #in-app-purchases #union-talent #social-features
fromThe Verge
1 week agoTattle TV has turned a Hitchcock classic into a vertical video 'microdrama'
Though Tattle TV - a UK-based streaming platform created by filmmakers Philip McGoldrick and Marina Elderton - features a reality dating series about dog-owners and a modern drama about a female MMA fighter, the company's latest debut is a vertically-oriented edit of Alfred Hitchcock's silent film The Lodger: A Story of the London Fog. Similar to other microdrama apps, Tattle TV splits all of its content into short segments that can be purchased individually using an in-app currency (Tattle Coins).
Film
fromVariety
2 months agoThe Vertical Revolution: How Microdramas Became a Multi-Billion Dollar Global Phenomenon
Hollywood tried and failed to crack the microdrama code first. In 2020, Jeffrey Katzenberg launched Quibi with $1.75 billion in funding, A-list talent including Steven Spielberg and Guillermo del Toro, and episodes under 10 minutes designed for mobile viewing. Six months later, it shut down, having burned through over $1 billion. The service reached fewer than 1 million subscribers against a target of 7 million, with its content library sold to Roku for under $100 million.
Media industry
Media industry
fromRolling Stone
3 months agoVertical Microdramas Are Taking Over the Internet. Hollywood Is Ready to Cash In
Microdramas are short-form vertical phone series that rapidly grew into a multibillion-dollar, female-skewing entertainment segment monetized via ads, freemium episodes, and paid finales.
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