#vertical-video

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#short-form-video #short-form #micro-dramas #social-media #publisher-strategy #social-media-usage
Media industry
fromDigiday
2 days ago

Digiday+ Research: Publishers' growing focus on video doesn't translate to social platforms

Publishers are investing in vertical video but prioritizing distribution on their own sites and apps while social platform usage shifts, with Instagram and YouTube rising.
fromNieman Lab
2 days ago

Newsrooms become talent hubs for vertical video journalists

Younger audiences behave this way most strongly, but they're not alone. Vertical video has quietly become a cross-generational news discovery system. All age groups are consuming more online news video each year, and the share of people watching social videos as a new source has risen from 52% to 65% since 2020, according to the 2025 Reuters Institute Digital News Report.
Media industry
fromDigiday
1 week ago

Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

It may seem like publishers are " pivoting to video " all over again, with news outlets like Time, CNN, The New York Times adding more vertical video to their sites and apps in the last few months. But it's different this time around. The big push into video production 10 years ago was centered on distribution to social media platforms, following Facebook's shift to prioritizing video content.
Media industry
Media industry
fromNieman Lab
2 weeks ago

News publishers embrace vertical video with in-app "watch" tabs

Major news publishers have launched vertical-video tabs on their apps to retain social-video audiences and present short-form, platform-native news video.
Gadgets
fromThe Verge
3 weeks ago

Vine walked so TikTok could run

Vine's six‑second looping videos ignited the vertical‑video revolution, launched major creators' careers, and collapsed amid creator-platform conflicts after Twitter's acquisition.
Television
fromThe Verge
4 weeks ago

How soapy micro dramas became Hollywood's next big bet

Studios producing vertical-video content are increasingly reshaping entertainment, despite early failures like Quibi and Go90 that struggled with format, pricing, and distribution.
Media industry
fromExchangewire
1 month ago

Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains

Top publishers increased monetised video by 50% in H1 2025, shifting to vertical, multilingual, and creator-syndicated content to capitalise on AI Search-driven distribution.
#short-form
fromTechCrunch
1 month ago
Mobile UX

Netflix CTO says more vertical video experiments are coming, but streamer is not competing with TikTok | TechCrunch

fromTheWrap
2 months ago
Television

Telemundo Studios Launches Vertical Short Dramas as It Expands Alternative Content Strategy

fromTechCrunch
1 month ago
Mobile UX

Netflix CTO says more vertical video experiments are coming, but streamer is not competing with TikTok | TechCrunch

fromTheWrap
2 months ago
Television

Telemundo Studios Launches Vertical Short Dramas as It Expands Alternative Content Strategy

more#short-form
#micro-dramas
fromBusiness Insider
3 months ago
Television

Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance

fromBusiness Insider
3 months ago
Television

Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance

more#micro-dramas
Media industry
fromTheWrap
1 month ago

Vertical Micro-Dramas Are an $8 Billion Business. Hollywood Is Finally Paying Attention

Short vertical dramas—90-second episodes forming 60–100 minute stories—have become a global $8B market, driven largely by China and addictive monetization models.
Media industry
fromNieman Lab
2 months ago

"It's not just younger people making the shift": Meet Reuters' first social-first video reporter

Reuters hired a dedicated social video reporter who quadrupled daily vertical video output and focuses on platform-native storytelling for TikTok, YouTube Shorts and Instagram Reels.
Television
fromFast Company
3 months ago

Microdramas are TikTok turned up to 11, and they're coming for your time and money

Microdramas are short, bingeable vertical serialized videos—1–3 minute episodes across many paywalled installments—generating billions and reshaping mobile-first global entertainment, attracting studio attention.
Growth hacking
fromEntrepreneur
3 months ago

How I've Mastered the Art of Watching Trends to Predict and Create Viral Products - and How You Can, Too | Entrepreneur

Viral success depends on pre-creation strategy: master niche, audience psychology, and platform dynamics rather than relying mainly on production quality.
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