#microdramas

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Media industry
fromObserver
1 day ago

Social Platforms Are Moving Onto TV Screens-Industry Experts Explain Why

Social video viewing is expanding from phones into TVs and living rooms, blurring lines between social platforms and traditional television while boosting creator-driven content.
fromVariety
2 weeks ago

Microdramas Help Drive Online Video Surge as Global M&E Heads Toward $1.2 Trillion, Omdia Announces at Content Americas (EXCLUSIVE)

Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in 2024, representing $70 billion in annual growth, according to Omdia. Of that increase, $64 billion came from online video, with $42 billion driven by advertising. Omdia forecasts the market will expand further in 2026, reaching $1.2 trillion.
Media industry
Media industry
fromThe Verge
3 months ago

Hollywood is in love with microdramas, for all the wrong reasons

Microdramas are mobile-first, low-budget serialized short dramas from China and India now expanding in the U.S., promising high revenues while often using non-union production.
Film
fromBusiness Insider
3 months ago

Micro dramas viewed on phones took over China. Now they're coming for the US.

Made-for-mobile microdramas rapidly grow into a lucrative short-form market, produced quickly on low budgets with AI, sensational plots, and diversity and violence concerns.
Social media marketing
fromEMARKETER
4 months ago

Rise of Microdramas in the US

Marketers must adapt strategies for rapidly growing US microdrama platforms by blending traditional ads, product placement, and measurement to reach engaged audiences.
Television
fromFast Company
4 months ago

Microdramas are TikTok turned up to 11, and they're coming for your time and money

Microdramas are short, bingeable vertical serialized videos—1–3 minute episodes across many paywalled installments—generating billions and reshaping mobile-first global entertainment, attracting studio attention.
Independent films
fromVulture
8 months ago

Secret Billionaires. Age-Gap Marriages. Plenty of Revenge.

The rise of microdramas showcases a new form of digital entertainment blending absurdity with social commentary.
Microdramas, like 'Money, Guns, and Merry Christmas', reflect evolving viewer preferences for brief, engaging content on social media.
fromThe Hollywood Reporter
8 months ago

TelevisaUnivision Bets on Microdramas and Music in Upfront Push

TelevisaUnivision is shifting its focus towards innovative formats like 24/7 reality shows and microdramas to enhance viewer engagement and stand out in competitive markets.
Media industry
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