#movie-marketing tag

Disney takes the lead at the 25th Golden Trailer Awards with 109 Nominations

The 25th Golden Trailer Awards will shine a spotlight on the creative minds behind the most exciting movie and TV marketing. The awards celebrate the behind-the-scenes talent that shapes the movie and TV marketing landscape, recognizing the brilliance behind unforgettable campaigns. Known to be unconventional, the Golden Trailer Awards honors the creativity and innovation in trailers and posters and includes categories such as Best Summer Blockbuster Trailer, Best of Show, and more.

Media industry

Film

fromVariety

1 month ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

Film

fromArs Technica

2 months ago

Aliens announce their presence in latest Disclosure Day trailer

Steven Spielberg's Disclosure Day employs deliberately vague marketing, revealing minimal plot details while hinting at an alien contact premise through cryptic Super Bowl trailer imagery.

Film

fromHer Campus

2 months ago

Movie Marketing Used to Be Fun, Now It's Suffocating.

Excessive movie marketing campaigns overshadow film quality, causing viewers to conflate promotional tactics with the actual movie content rather than enjoying the art itself.

Film

fromKotaku

2 months ago

Yoshi Mario Galaxy Popcorn Bucket Looks Like He Ate An Edible

Nintendo and Illumination are offering a Yoshi novelty popcorn bucket for The Super Mario Galaxy Movie, depicting a dazed-looking Yoshi and rumored at major chains.

Film

fromwww.theguardian.com

4 months ago

Supreme publicity: Timothee Chalamet and the modern Hollywood promo tour

Timothée Chalamet launched a theatrical, satirical marketing campaign for Marty Supreme that uses bold, viral stunts and celebrity-led ads to drive attention and ticket sales.

Marketing

fromForbes

5 months ago

'Wicked: For Good' And The Power Of Brand Collaborations In Business

High-profile brand collaborations, exemplified by Wicked: For Good partnerships, expand audience reach, build credibility, and can substantially boost revenue.

Film

fromVulture

7 months ago

Play Dirty Is Just Stupid Enough to Entertain

Play Dirty returns Shane Black to ultraviolent, jokey action filmmaking after box-office failures, but it launched quietly on Prime Video with minimal marketing.

Film

fromCreative Bloq

9 months ago