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#newsletters #ai #crm #monetization #attribution #customer-journey #marketing-strategy #conversion
fromHubspot
8 months ago

Future of newsletters: 6 trends changing the newsletter industry in the next year

The future of newsletters is unified, AI-powered, and multi-channel. Marketers need to move beyond inbox-only strategies to reach their audience and get creative. That means using AI for content creation, CRM-driven personalization, and integrated measurement across email, web, and social. To succeed, focus on segmenting your audience, automating workflows, and tracking engagement with a Smart CRM like HubSpot. Prioritize deliverability, privacy, and accessibility, and choose monetization models that feel natural, not pushy. Start by reviewing your tech stack, updating your measurement dashboards,
Online marketing
Marketing
fromMarTech
4 months ago

If you want better outcomes, stop relying on last-touch attribution | MarTech

Last-touch attribution oversimplifies customer journeys and misrepresents the true impact of marketing channels.
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