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Marketing tech
fromAdExchanger
3 days ago

NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage | AdExchanger

NBCU is rolling out a Performance Insights Hub and related tools to deliver outcomes-based measurement and closed-loop attribution using partner data.
Television
fromVulture
9 months ago

The Inevitable Peacock Price Hike Has Arrived (and It's Big)

Peacock's subscription prices are increasing significantly for both ad-supported and ad-free plans, making it the most expensive mainstream streaming service.
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