#nfl-viewership

#nfl-viewership

Well I spent a few years working in the National Football League, and one thing that I know - they value even more than politics is revenue, and Bad Bunny was the third most streamed artist globally last year. And the NFL is about setting records, the halftime show for a number of years has surpassed viewership even of the game. And last year, even as controversial as Kendrick Lamar was, he set the all-time viewership record for a halftime show, surpassing Michael Jackson.