Heavy drinkers more likely to buy alcohol-free and low-alcohol drinks
Heavy drinkers are more likely to buy non-alcoholic and low-alcohol drinks, while The Independent relies on donations to fund on-the-ground journalism without paywalls.
8 Non-Alcoholic Tequila Brands, Ranked Worst To Best - Tasting Table
Trejo's Spirits Tequila Alternative disregards the complexities of tequila in favor of a zero-proof liquor that's overly sweet, ultimately landing it in the last-place spot in rankings.
Sipping into the Future: The Hottest Drink Trends Making Waves in 2025
We've seen a 32% increase in non-alcoholic submissions to the Proof Awards compared to just two years ago. What's remarkable isn't just the quantity but the extraordinary quality and innovation we're witnessing in this category.