#omnichannel-advertising

#omnichannel-advertising

Adform, the most powerful and safe media buying platform built for game changers, announces the next chapter in its partnership with Spotify, the world's most popular audio streaming subscription service. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach USD$43bn (£32.5bn) this year, this partnership is poised to supercharge advertisers' audio investments and strengthen omnichannel strategies.References: WARC. 2025. "The Big Picture: Audio 2025." WARC. https://www.warc.com/content/paywall/article/the-big-picture-audio-2025/en-gb/en-GB/159947?

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies.

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.