#parasocial-relationships

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fromVulture
2 days ago

Love Island: Beyond the Villa Recap: It's Not That Serious

JaNa introduces a snack innovation by placing bite-sized pieces of Nutter Butters on her banana, showcasing culinary and comedic genius in an entertaining way.
Television
fromRAIN News
3 weeks ago

RAIN Notes: June 30

Acast has renewed its exclusive partnership with the Giggly Squad podcast, ensuring continued monetization across audio, YouTube, social media, live events, and newsletters.
Podcast
Marketing tech
fromInc
1 month ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
Relationships
fromScary Mommy
1 month ago

Why We Get So Invested In Fictional Characters - & What It Says About Us

Investing emotionally in fictional characters reflects common parasocial relationships, deeply influenced by media.
Marketing tech
fromBusiness Insider
3 months ago

YouTubers pitched parasocial fandom as a secret weapon for marketers

Spotter's event connected YouTubers with marketers, emphasizing the unique bond between creators and their loyal audiences.
fromwww.theguardian.com
8 months ago

Don't flick the flick! Justice for the Buffy movie

Buffy Summers exemplifies a character whose journey from a lighthearted cheerleader to a powerful Slayer resonates deeply, symbolizing growth and survival through adversity.
Miscellaneous
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