#platform-changes

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Marketing tech
fromInman
8 hours ago

Instagram, Google and Disney reveal new discovery tools

Platforms are tightening control over visibility, impacting how users engage and find content online.
fromExchangewire
1 month ago

Aceex's Emin Alpan on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations

The main challenges come from constant ecosystem shifts. Privacy regulation, signal loss, and platform changes are forcing ad tech companies to continuously adapt their technology and data strategies. At the same time, competition is intensifying, margins are under pressure, and investment in AI and infrastructure is no longer optional. Maintaining trust, transparency, and performance in this environment is increasingly complex.
Marketing tech
Marketing tech
fromAdExchanger
4 months ago

Wall Street Wants To Know What The Programmatic Drama Is About | AdExchanger

Programmatic ad tech faces revenue declines and intensified competition over bidstream access, supply paths, and platform changes that have reduced DSP spending and supplier forecasts.
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