#platform-migration

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Marketing tech
fromMarTech
2 weeks ago

The martech refresh cycle is a myth | MarTech

Frequent three-year platform rebuilds waste resources, disrupt operations, and primarily drive vendor revenue rather than improving marketing outcomes.
fromDigiday
1 month ago

Substack creators attribute their boost in subscribers to the platform's community tools

Substack's bet that writers want the platform to provide a community just as much as distribution appears to be paying off in 2025. Five newsletter creators who moved their operations over to Substack from other platforms such as Patreon and Beehiiv in the past year told Digiday that their following - and revenue - had grown since they made the jump, directly crediting Substack community tools such as co-livestreaming and recommendations for the subscriber boost.
Growth hacking
US politics
fromTheWrap
1 month ago

Creatorverse: The White House Joining TikTok Means It's Safe, Right?

TikTok faces a Sept. 17 deadline to sell to U.S. investors or be banned, causing user fatigue, declining engagement, and uncertainty about future platform migration.
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