US TikTok users are navigating a major ownership shift as TikTok USDS Joint Venture LLC takes control of American operations, addressing longstanding national security concerns. Amid the transition, glitches, feed changes, and privacy policy scrutiny fuel uncertainty, prompting creators and casual users alike to reevaluate their engagement. Daily uninstall rates have spiked dramatically, while rival platforms gain traction, illustrating how trust, control, and technical reliability shape digital loyalty in real time.
This surge was likely triggered by concerns over TikTok's change in ownership and its unfortunately timed technical glitches. TikTok had announced on January 22 the establishment of the TikTok USDS Joint Venture LLC, designed to comply with Trump's executive order requiring the company's U.S. operations be sold to a group of American investors. TikTok's Chinese parent ByteDance will now own less than 20% of the new entity.