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Why Strategic PR Is Your Brand's AI Competitive Advantage

If your brand isn't being mentioned on credible media outlets, industry lists or podcast transcripts, it's less likely to get pulled into LLM answers. LLMs lean on the same principles as traditional SEO. And earned media remains essential for authority and discoverability, whether it's through an LLM or SEO efforts. In traditional SEO, that authority helps content rank higher. With AI, trusted brand mentions have even greater influence, directly shaping how and where a brand appears in AI-generated results.

Marketing

fromBusiness Matters

Yes, it's great to get PR coverage - until it's locked behind a bloody paywall

Press Gazette's article on Capital Business Media highlights the importance of visibility in PR, yet its paywall limits reach and impact.

The Definition of Tier 1 Media Is Changing (And Lots of Industries Need to Catch Up) | HackerNoon

In 2025, Tier 1 media coverage must prioritize retrievability and AI visibility over traditional prestige alone.

fromEntrepreneur

I've Run a PR Firm Since 2008 - Here's What PR Can and Can't Do | Entrepreneur

PR is about building a positive image, while marketing focuses on sales.

Clients often confuse PR and marketing, expecting cross-results.

Artificial intelligence

Discover the 10 Best AI Press Release Generator Tools in 2025

AI tools can simplify the press release generation process for PR teams.

Selecting the right AI generator is crucial for quality and customization.

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