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fromForbes
5 days ago

Master The Press Release: Key Elements That Build Credibility And Reach

Though marketing and PR are different, they complement each other by working together to shape a brand's narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly by PR professionals is now a go-to for marketers as well: the press release. When it comes to communicating messages to the public, a well-structured press release not only gets your news out, but also garners media coverage and the attention of AI systems.
Marketing
Marketing
fromSecuritymagazine
3 months ago

From Fear to Action: How to Craft Cybersecurity Campaigns That Actually Change Behavior

Cybersecurity must use empathy-driven, marketing-style communication to change behavior rather than fear-based alerts.
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