As a result, many communicators are turning to multichannel comms strategies to broaden the reach of their message and improve the story's visibility and campaign ROI. To break through the noise and capture the attention of a fractured audience - including journalists and AI bots - communications strategies now demand a coordinated approach that establishes authority, amplifies reach, and delivers measurable impact.
"Leading" is the leading word in law firm-produced business announcements in the U.S. and U.K., according to a new study, while the markets appear to differ the most in how they express professional joy. The "10 Most Overused Words in Legal Press Releases" report by the PR firm Infinite explores the frequency of descriptors like "cutting edge" and "top tier," along with other common press release terms.