#predictive-audiences

[ follow ]
Marketing tech
fromThe Drum
6 hours ago

How LinkedIn's predictive audiences give B2B marketers the competitive edge

LinkedIn's predictive audiences use AI on first-party and conversion data to create lookalike B2B segments that boost conversions and lower cost per goal.
Marketing tech
fromThe Drum
1 month ago

How marketers can lead with privacy-first targeting in digital audio advertising

Privacy-first, cookie-free predictive audience targeting enables precise, personalized audio ad delivery while preserving consumer trust and complying with evolving regulations.
Marketing tech
fromExchangewire
8 months ago

Taboola Launches Predictive Audiences as Part of Realize Offering

Taboola's Predictive Audiences optimizes targeting by leveraging AI for efficient, privacy-centric marketing, aiding advertisers in identifying high-converting users.
[ Load more ]