#privacy-first-measurement

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#location-intelligence #store-visit-measurement #programmatic-advertising #addressability #standardisation
Marketing tech
fromExchangewire
1 week ago

Adsquare and DistrictNine Partner to Bring Real World Measurement into Programmatic Performance

Adsquare and DistrictNine integrated measurement enabling advertisers in the US and Europe to quantify store visits from digital campaigns using a privacy-first data feed.
Marketing tech
fromExchangewire
2 weeks ago

IAB Europe Releases New Study on the Adoption of Addressability & Measurement Solutions Across Europe

Advertisers lack deep addressability and measurement expertise while ad tech companies and agencies hold most advanced knowledge, creating urgent needs for standardisation and education.
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