#product-diversification

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fromThe Drum
5 days ago

Data is the new currency for News UK's commercial charge beyond advertising

Just scale in advertising isn't going to sustain the future of journalism in the long-term at the publisher, believes chief commercial director Dominic Carter. While advancements in video, native, mobile and programmatic continue to fuel a promising advertising proposition at News UK, moving forward it wants to use all the data it hasn't been able to share enough of it with advertisers to create products it can make direct revenues from.
UK news
Fashion & style
fromFast Company
3 weeks ago

Bogg has sold $200 million worth of beach bags. Now it wants you to carry one to dinner

Bogg released the Bougie Quilted Collection to adapt its plastic, hole-filled totes for everyday winter and non-beach use through quilted texture and luxe accessories.
E-Commerce
fromAdExchanger
1 month ago

Understanding The Evolutionary Prowess Of The Web's Top Supplement Brand | AdExchanger

AG1 expanded from a one-SKU DTC model into Amazon and Costco and added product AGZ, requiring frequent media-mix adjustments and channel-specific marketing shifts.
Food & drink
fromFast Company
1 month ago

PepsiCo just got its first new logo in almost 30 years, and it looks nothing like Pepsi

PepsiCo rebranded to reflect its diversified portfolio and healthier, value-oriented focus, replacing Pepsi-centric visuals with a colorful abstract identity representing food, drinks, and sustainability.
Real estate
fromwww.housingwire.com
2 months ago

The end of the mortgage workhorse: Adapting to a new lending ecosystem

Mortgage lenders are shifting from one-size-fits-all loans to diversified product portfolios and advisory roles to meet digitally savvy borrowers' demand for personalized solutions.
Startup companies
fromTechCrunch
2 months ago

Eric Yuan and Santi Subotovsky on breakout success at Disrupt 2025 | TechCrunch

Companies must plan strategic second acts—balancing focus and diversification, expanding markets, and innovating at scale to avoid becoming one-hit wonders.
Business
fromFast Company
3 months ago

Lego's more-is-more strategy is working

Lego grew revenue 12% to $5.4B by expanding adult-focused complex sets, leveraging major IP licenses, and diversifying physical product lines.
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