"Ollie, which sells fresh dog food, is one such brand that is refreshing its summer marketing with a returning product. The company is teaming up with ice cream brand Van Leeuwen to bring back a limited-edition peanut butter and banana frozen dog treat that the two companies released last summer."
On April Fools' Day, companies engage in creative marketing stunts and corporate pranks, often resulting in a mix of amusement and confusion among consumers.