#programmatic-ctv

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#connected-tv #ad-formats #openrtb #brand-safety #social-video-advertising #ad-transparency
Marketing tech
fromMarTech
2 days ago

IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance | MarTech

IAB Tech Lab released standardized CTV ad format definitions and updated programmatic guidance to improve clarity, interoperability, and trading efficiency across connected-TV advertising.
Media industry
fromAdExchanger
1 month ago

Why Meta's Exit From MRC Audits Should Be A Wake-Up Call For Marketers | AdExchanger

Advertisers must reassess social video spending as rising costs, reduced incremental reach, and brand-safety risks make programmatic CTV a more transparent, brand-safe option.
Media industry
fromAdExchanger
3 months ago

Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic | AdExchanger

Live sports advertising remains highly valuable, while nonsports streaming inventory drives growth in programmatic CTV and targeted, performance-focused buying as upfront deals soften.
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