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Marketing tech
fromAdExchanger
2 weeks ago

Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP | AdExchanger

Shipt combines its marketing and Shipt Media retail-ad business, using programmatic DSPs like Yahoo to enable local, zip-code-level targeting and collaborative partner promotions.
Marketing tech
fromModern Retail
3 weeks ago

Marketplace Briefing: Amazon Ads' ex-principal evangelist on the company's retail media rise and customer-led approach

Amazon Ads expanded beyond search into programmatic DSP, Prime Video, and analytics while ad revenue surged to over $60 billion, guided by partner-focused leadership.
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