#publisher-technology

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#programmatic-advertising #agentic-ai #ad-tech-automation #sales-agents #first-party-data #ai-ad-optimization
Marketing tech
fromAdExchanger
2 days ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromAdExchanger
4 days ago

Future Is Training Its AI On Publisher First-Party Data | AdExchanger

Future launches Helix, an AI-powered solution leveraging first-party data and predictive modeling to optimize ad campaigns and attract performance-focused advertisers.
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