Marketing techfromDigiday2 days agoCTV's reseller reckoning, moving past scale on paper, confusion in practiceAdvertisers demand greater transparency and provenance in CTV inventory as resellers create opaque supply chains and apparent scale that masks real availability.
MarketingfromFast Company6 days agoHow Squishmallows (and their resellers) helped me through griefResellers harm passionate brand communities while community generosity can provide emotional support and renewed joy for grieving collectors.
European startupsfromChannelPro4 months agoBroadcom just announced huge changes to its VMware partner programBroadcom is revamping its VMware partner program for more efficient channel support by reducing the number of authorized partners.
SF politicsfromNextgov.com5 months agoGSA's new procurement strategy challenges the reseller ecosystemGSA's OneGov Strategy promotes direct OEM-government relations, but there are concerns about the impact on value-added resellers.